Every time I discuss global expansion with ambitious companies, the same question keeps coming up: “What is the real risk if we just get started and figure out compliance later?” It’s a tempting shortcut—one I’ve seen many organizations, especially Chinese firms undertaking the 走出去战略 (“Go Global” strategy), decide to take. Initially, it can feel as if growth outpaces the regulations. But that’s almost never true for long.
Not knowing a law rarely protects you from its consequences.
In my work with EWS Limited and as an observer of outbound strategies, I’ve noticed that the speed of international expansion is often at odds with the pace at which leadership truly grasps the compliance landscape they’re entering. Labor law, tax, immigration, and payroll tripwires can appear in unexpected places—especially in the GCC (Gulf Cooperation Council) and EU regions.
The excitement of new markets can, at times, mask blind spots that threaten the entire strategy. Today, I want to share what I’ve learned about why compliance must be woven into every step of the ‘Go Global’ journey and where Chinese outbound projects are most at risk.
The globalization of business, propelled by rapid advances in technology and logistics, has changed the stakes. Once, only multinationals dared to build cross-continental teams. Now, Series B and C companies, emerging technology startups, and established IT leaders all find growing overseas tempting—and, for many, almost necessary.
In the wake of reports such as the OECD report (2025) on increased global supply chain dependencies, and the OECD Economic Survey of China (2022) calling for more open markets and fewer entry hurdles, global ambition is only going to keep rising.
But every move abroad demands more than just an agile sales team or a network of local agents. It demands full compliance with frameworks that are as diverse as the countries themselves. In the EU and GCC, this complexity can turn an expansion plan upside down overnight.
I’ve watched talented teams miss obvious, sometimes glaring, compliance risks. Most of the time, the risk wasn’t about deliberate avoidance. It was about assumptions—assuming what works in China also works in Germany, or that UAE labor law is similar to that of neighboring Saudi Arabia.
Here’s what I’ve seen as the most frequent blind spots for Chinese outbound projects:
Missing just one of these can cause serious disruption—or worse, regulatory penalties and reputational damage.
The GCC and EU: More than just “geographies”Too often, leaders think about the GCC and EU as mere market labels. But in my experience, each is a complex legal organism, shaped by dozens of national, pan-national, and local regulations.
The GCC bloc (United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait) is not uniform. Policies on worker welfare, end-of-service benefits, and sponsorship (kafala system) shift from country to country and sometimes within emirates or regions.
A single compliance slip-up may bar a company from hiring locally for months.
The EU promises frictionless commerce for goods and services, but employment and labor laws remain a national matter. The OECD Economic Survey—European Union and Euro Area (2025) highlights the growing importance of migration for labor market growth. Countries like Germany, Sweden, and France each have unique employment codes, termination safeguards, leave rules, and social insurance systems.
As for remote work, the belief that they “fly under the radar” is a myth. Host-country authorities increasingly enforce employment law (and payroll tax) on anyone physically present locally, even if their employer is foreign-based.
“Global” means absorbing every shade of local rule.
Years of consulting have taught me that sales and supply are only the first layer. What really trips up expansion plans is what lies beneath—the people, contracts, and compliance frameworks that let new offices, teams, and partnerships flourish or, when overlooked, fail.
Compliance isn’t just about avoiding fines. It’s about stability, reputation, and the genuine ability to operate without constant legal uncertainty.
Blind spots I’ve seen up closeIn my experience, the compliance pitfalls of Chinese companies pursuing ‘走出去’战略 are more than just theoretical. I’ll share a few that remain etched in my memory:
One startup I worked with assumed that a simple English-language template employment contract would satisfy French labor officials. They only found out their mistake when a new hire filed a grievance over missing mandatory clauses and insufficient notice periods—delaying their market entry by three months and costing them more than any legal audit would have.
Another company, eager to move fast in Germany and the Netherlands, labeled local engineers as contractors to “save on overhead.” Within months, an audit flagged the arrangement. The resulting back-pay and tax penalties erased the savings many times over. For those curious, a recent guide on avoiding international contractor compliance pitfalls covers this in depth.
It’s still common to see firms think remote work leaves them off the regulatory radar. But in countries like Italy, employees working from home—and even freelancers in many cases—still trigger social insurance, payroll tax, and health safety requirements. Regulators have become far more assertive post-pandemic, as highlighted in industry studies.
Compliance rarely matters until it suddenly matters more than anything else.
According to the European Commission’s report on FDI (2024), the EU has seen a decline in inbound investment from China for the third year in a row. One driver? Administrative and compliance complexity. Location choices are often shaped just as much by regulatory comfort as by sales potential.
Setting up a company abroad now requires more than picking a favorite city. It can include—depending on the country:
Many companies know to hire a lawyer—few know to continually review compliance as part of expansion. A strong approach is to use guidance like the compliance checklist for international hiring to keep risks front and center from day one.
Payroll, EOR, and outsourcing: Hidden compliance trapsWhen expansion means hiring abroad before establishing a legal entity, many firms consider payroll outsourcing or Employer of Record (EOR) arrangements. I always urge caution.
If you’re thinking about scaling with these tools, check out guidance from the post on the employer of record’s role in global expansion.
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