The power of Nudge Theory to influence employee behaviour during back-to-office and hybrid work environments
Technology is evolving fast and the only way to succeed is through faster adaptation. However, a lot of corporate giants lag in adaptation and one of the major reasons for slow adaptation could be attributed to the general attitude of the employees towards change.
During COVID-19 lockdowns around the globe, employee productivity took a dive, and it took several months to get employees accustomed to the “work from home” scenario. Now that most of the companies are ready to reopen the offices, while also planning to adopt a hybrid (remote/ in-office) work environment.
It is obvious that humans resist change. However, organizations can leverage data and AI along with the understandings of behavioural science to help employees get accustomed to certain practices so they can achieve their goals faster. Let us find out how the ‘Nudge’ theory will help employers to improve the well-being and productivity of employees in such a scenario.
Have You Assumed that Employees Will Easily Transition to a Hybrid Environment?
If your answer is a hesitant “yes”, let us remind you that last year most of the employees took more than 9 months to completely gel up with the prospect of full-time remote working. Whereas, a lot of them are not fully productive even today. Now, do you think that your assumption will play out as perfectly as you have expected?
It is important to understand that we have to make efforts to help employees adapt to the new work environment while also teaching them how to change their working practices. Unless we do this, we cannot assume that switching back to an office or hybrid work environment would be convenient for the employees.
The best way to do this is by combining a Nudge theory platform with daily utility tools like Teams, Microsoft Outlook, etc. Additionally, smartwatches can also help through personalized notifications or nudges whenever necessary. Some examples include alerts to “stand up” or “drink water”, or automatic prompts to take time off for learning or any other activity.
Boost Innovation By Combining Nudge Theory With Smart-Space Technology
We can’t deny that many innovative ideas were a result of impromptu conversations between employees of different teams near the water-coolers or in the kitchens. Over the last year, there has been an acute dearth of innovative ideas that were a result of water-cooler moments. This will still not be possible in a hybrid work environment.
Many employees will not be able to meet or see their water-cooler friends from different teams because they might not know whether they are present in the office or not. To solve this issue, the Nudge Platform can send alerts when these connections are in the office at the same time. Moreover, if a virtual meeting has been scheduled but all the participants are present in the office, this platform will also book a suitable meeting room automatically.
The Nudge theory has the potential to transform the behaviour of every employee in the organization. However, while utilizing the Nudge platform, it is important to realize the difference between “Nudge” and “Nag”.