The world feels small until you try to grow your business internationally. Then, it gets very big—fast. Often, the very first question teams ask is: “Should we set up a local company?” It seems like a logical step. But is it always the smartest route? Not really.
There’s a belief that launching a local entity is just what you do. But patterns have shifted. Technology, expectations, and the risk appetite of growing businesses have changed how global expansion works. There are faster, safer, and sometimes far less expensive ways to expand into new territories. For many, the old playbook can be—well—less than perfect.
Sometimes, moving fast matters more than moving in.
In this article, we’ll look at why setting up shop locally isn’t always the best move for international growth, what other options you have, and how modern solutions—like those provided by EWS Limited—can keep your momentum without the burdens of legal entities.
Picture this: you’re an HR Director at a tech company. The board decides it’s time to penetrate the German market. Immediately, the legal and finance departments roll out a checklist—register a local business, open a bank account, secure an office, and hire staff through this entity.
These factors make establishing a legal entity feel like the gold standard. For decades, it often was. Yet, what once worked may now slow progress or increase risk. For many companies, especially agile startups and tech-driven businesses, that’s a real concern.
What’s not often talked about is the set of obstacles and costs involved in creating a new legal entity in another country. It’s rarely simple or cheap.
According to studies on global expansion strategies, challenges often include navigating complex local regulations, dealing with shifting tax regimes, as well as securing experienced legal and HR advisors who know local practice in detail.
So, if you just want to test a new market or hire a single employee, setting up a whole foreign entity might be like using a sledgehammer to crack a walnut.
Starting local can hurt your global speed.
If timelines feel long, the compliance risks can feel endless. Every country brings a new set of labor laws, reporting standards, and benefit requirements. Miss a step, and you may face penalties far beyond what you budgeted for maturity.
Common stumbling blocks in international expansion, cited by leading guides on business expansion, include:
You could be ready to move in months—or find yourself mired in paperwork for over a year.
The rules change every time you cross a border.
With EWS Limited, for example, the pain of navigating such fast-changing terrain can be removed. The team’s up-to-date guidance across more than 100 countries means you can sidestep many of the headaches that come with a full local setup.
In a hurry, some companies try shortcuts—contractors instead of employees, ambiguous remote work, or half-finished setups. As Forbes points out, failure to get compliance right can lead to back taxes, forced shutdowns, or loss of brand reputation.
The cost of misclassifying staff or misunderstanding obligations in a new market is high. Several firms have found themselves chasing after suddenly high penalties because they didn’t follow tax, insurance, or social contribution rules to the letter. For a startup, these mistakes can sink momentum or worse.
You don’t just need a fast solution; you need one that keeps you on the right side of the law.
If you read the fine print of most expansion guides, setting up a local office is rarely the swifter option when you want to test a market or scale up without fixed commitments. With remote work, distributed teams, cloud services, and new HR tech, the “old way” of opening physical offices is looking pretty dated.
That’s especially true for Series B and C startups, or established IT companies facing investor pressure to show results without overspending.
It’s not about the bricks, it’s about the brains—and the people.
The game has changed. Many companies are now expanding internationally by hiring talent directly—without launching a local entity. Services, like those provided by EWS Limited, serve as a bridge between the comfort of local compliance and the flexibility of not owning a brick-and-mortar operation.
Let’s look at some of the most current alternatives:
Through an EOR, such as EWS, a company can hire employees in other countries without setting up a new business there. The EOR acts as the legal employer, handling contracts, local benefits, payroll, and compliance, while the foreign business keeps direct management of job duties and day-to-day practices.
As mentioned in the EWS Limited global expansion overview, this model means you can get people on the ground faster and can scale up or down as demand shifts, all without accumulating the legacy costs of legal presence.
In some cases, companies might start with a short-term or project-based engagement, managing payments and benefits through secure payroll providers. While this “contractor” route works for some, pitfalls can arise regarding worker classification, as outlined in this detailed guide on international worker misclassification.
Professional employer organizations have expanded their reach. Now, they provide combinations of HR services, compliance advice, and payroll, letting firms hire across borders while retaining strategic control. Deciding between PEO and EOR can be a turning point; EWS has a full guide to PEO vs EOR choices for first international hires.
When teams must be physically relocated, professional support in immigration and logistics is invaluable. Instead of forming an entity, businesses can move people using expert services, smoothing out complicated paperwork and managing risks of non-compliance.
Modern expansion favors an “experiment, learn, adapt” method. Hiring a few key team members or trying out a market with low-commitment partnerships is now common. If the operation succeeds, you can escalate investment. If not, you pivot quickly with minimal residue.
Let’s pause and acknowledge: not every sector or business will fit this model. Some heavily regulated industries require more robust physical presence. But for most IT companies, startups, remote-first groups, and decentralized teams, skipping the local entity can supercharge entry and reduce downside.
The upshot? Decreased time to revenue and lower exposure if the market proves tougher than expected.
Less paperwork, more progress.
Drawing on insights from Forbes business council, international growth without establishing a local entity often depends on four pillars:
Some places will always be tricky—a few countries have hard rules about local presence, banking, or government contracts. But the list of places where you can legally operate and grow without full establishment is much longer than it used to be.
For a practical walk-through, EWS Limited offers a primer on first hires and entity setup options for business leaders sizing up their next move.
Try before you buy. Learn before you leap.
Let me put it this way: we’ve all heard of a business that spent massive sums setting up in a foreign country, only to realize six months later that product-market fit just wasn’t there. Now they’re stuck with dormant bank accounts, parking spaces, and annual fees for a company holding nothing at all.
Alternatively, a series B tech startup wanted to move fast. They used an EOR to bring on just the talent they needed. No need for a local shell. They had boots on the ground in weeks, not quarters, reducing risk—and their investors noticed the nimbleness.
This isn’t just theory. According to Stripe’s guide to international growth challenges, companies spend millions in unnecessary tax, payroll, and compliance costs when they stick rigidly to legacy playbooks out of habit, not necessity.
Perhaps more worrying, as explained in resources on global HR policies, staff can be misclassified, HR policies may not fit new contexts, and companies might fail to understand what drives new team members to stay engaged.
Nobody should be reckless about international expansion. That said, going all-in before you know the territory rarely pays. There’s a sweet spot: the ability to act fast, hire qualified people, and remain compliant, all while keeping long-term options open.
At EWS Limited, the belief isn’t to force a one-size-fits-all solution. Sometimes a physical presence is needed, but, more often than not, smart, adaptive solutions are better.
Agility is the new advantage.
Strategic partnerships—like with EWS—can provide not just global mobility but ongoing advice to avoid red tape, adapt to changing regs, and support international hiring. From payroll outsourcing for remote teams to tailored guidance for multinationals, modern services have changed how expansion is done.
The first step is reconsidering what it means to “be” in a new market. Does success mean registering a new entity, or building a fast, flexible team able to serve local needs from anywhere?
Moving into new markets is always a risk. The good news: it’s a risk you can now manage. With the right advice and partners, international growth is less about incorporating locally—and more about building smart relationships, adapting quickly, and having freedom in how you scale.
You can grow without borders.
So, should you set up a local entity at the first sign of international opportunity? Sometimes. But, as we’ve seen, it’s far from the only option. For most modern businesses—and especially those needing speed and flexibility—building teams without borders can yield better results, lower costs, and reduced risk.
If you’re thinking about your next leap, perhaps pause before filling out those incorporation documents. Ask instead: what’s the fastest, best-aligned path for your business model right now?
EWS Limited works with IT companies, global mobility managers, HR leaders, and startups to bring clarity and options to the international growth puzzle. Ready to move smarter and faster? Reach out to our team, discover how our tailored solutions can keep you one step ahead, and turn your global ambition into reality.
It means a business grows into new countries or territories without formally registering a legal company in those locations. Instead, they use partners, like an Employer of Record (EOR) such as EWS Limited, or work with remote teams and third parties. This way, legal, hiring, and payroll processes happen through compliant structures, but the core business avoids the costs and risks of setting up a full local office.
Expansion is possible by working with partner organizations (EORs or PEOs), outsourcing payroll, or using a mix of remote work contracts and local recruiters. The business oversees day-to-day activities, but specialized providers handle local hiring, compliance, payroll, and taxation. These options allow fast market entry and easy scaling, as situations change, without creating a permanent legal base in the new country.
For many, yes. If your goal is to hire talent or test a market without large up-front costs, skipping a local entity can reduce risk and allow faster action. Of course, for industries with highly regulated products or for companies needing long-term contracts with local institutions, a local presence might become necessary. But for startups, tech companies, and companies focused on digital services, building without borders is often the right starting point.
The main alternatives include:
Costs depend on the country, the number of hires, and the service providers you work with. Typically, using EOR or payroll services means a monthly fee per employee or contractor. These costs are usually much lower and more predictable than hiring lawyers, accountants, and managers to set up and run a foreign legal entity. There’s often an upfront onboarding fee, and then regular service fees. Compared to local entity formation (which can take months and cost thousands in legal and admin bills), the alternative is quicker and less financially risky.
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